The web presents a myriad of opportunities to spend your time and money. Unfortunately, not all of them will deliver a successful result for your business.
Obviously, you want to focus your energies on the things that will deliver the most value, so you’d like to know in advance what those are likely to be.
That’s the purpose of developing a web business model — to help you figure out what the high value web initiatives will be for your business.
We have a lot of experience developing business models both on and off the web, so we can really help you develop a concrete, actionable business model that should perform well.
Creating a successful web business model starts with understanding the main goals of your web presence and then figuring out how to achieve them.
The overarching goals for most businesses on the web are something like this:
- Drive traffic: You want to know how to drive quality traffic to your website, Facebook page, or other web properties using search, email, social media, and other vehicles.
- Convert visitors to customers: You want to be able to reliably ‘convert’ your web traffic from casual visitors to active, engaged sales leads and, eventually, paying customers.
- Develop and retain customers: You want to use the web effectively to support and retain your existing customers
Some of the things that a web business model should address include:
- Select and prioritize online channels that will reach your target market (website vs Facebook vs email, etc.)
- Identify the most promising vehicles for driving new visitor traffic to your web properties
- Identify the appropriate visual and aesthetic approach for your website and Facebook page
- Outline the most effective messaging and content strategy for reaching and engaging your audience
Please contact us to discuss how we can help you develop an effective web business model for your company.